Plantea en Verde

Challenge

The shop’s most engaged customers wanted more than products: ongoing guidance, courses, a plant database and people to share the hobby with. The brand needed to turn that following into a membership — recurring revenue for the business, continuous care for the plants — without building a second company to run it.

Solution

A subscription club built on WordPress and WooCommerce Subscriptions: members join the Club Botánico and get courses, monthly tasks, a growing plant library and their own members-only community — a forum and an activity feed that live inside the club, gated by the subscription itself. We built the club and we keep it running: hosting, updates, backups and evolution under one maintenance plan.

Results

• Recurring revenue on top of the e-commerce
• Its own members-only community: forum and activity feed
• Built and maintained end to end by one team